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Staging is the secret to selling your home

Fri, 20th February, 2009 - Posted by Sean Kavanagh

“Sean was able to list our property, show it to multiple parties, and sell it for what we wanted – in 36 days, over the Christmas holidays, and while we were on our honeymoon!” – Brent Fraser.

The above excerpt was taken from a testimonial of a client that recently benefitted from a professional home staging consultation. If you are thinking of selling your property and want to ensure it gets sold for maximum value, you not only need to hire the most qualified real estate sales representative, you need to have your home staged. With the number of homes currently on the market, your house has to shine brighter than all of your competition. So, as a value added service for all of my clients…..

…..If you list your home with me, your Home Staging is FREE!!!!!!!!!

Home staging is the process of cleaning, de-cluttering and neutralizing a home to help buyers see a home’s full potential. As home sales decline and a record number of houses cram the market, more sellers are turning to home staging to make their properties stand out. Staging is investing time, energy and depersonalizing. Home staging is not, however, massive redecorating and expensive trips to the furniture store.

Consultations with a professional home stager can run up to $500, while the staging itself can cost up to $6,000 depending on the number of rooms that are staged and how many temporary furnishings the stager adds.

However, if you list with me, your home staging is FREE!!!!!!

There are, of course, many parts of home staging sellers can do themselves. The process starts on the outside: clean gutters, edge lawns, groom shrubbery, add a new coat of paint if it’s in the budget. Remove children’s toys, yard art like gnomes and wind chimes, remove the RV from the driveway and stop parking your car on the lawn!

If your house looks bad from the outside, people who drive past won’t even stop to look inside. And with the MLS flooded with inventory, you only have 3 seconds to grab a potential buyer’s interest.

On the inside, start with a good scrub-down of the entire house. Leave no surface untouched, which includes wiping fingerprints off windows and doors, removing black scuff marks from the walls and tackling unwanted odours.  Relegate pets to the outdoors and, during an open house, send them to the puppy hotel.
Tile grout should be bleached, cracks caulked and any mould or stains removed. Replace old hand soap with bottled liquid soap and swap out frayed towels with new ones. Paint over bold colours with inoffensive neutral ones.

Now it is time to de-clutter! Remove framed photographs, knick-knack collections, extra throw blankets and pillows, and stacks of magazines and books. In the kitchen, store toasters, coffee makers and other small appliances in the cabinets to showcase your countertops.

Less is always more when it comes to staging. Too much furniture and too many rugs can shrink a space and hinder traffic flow. The goal is to get potential buyers to feel comfortable when they enter a room. They want to imagine themselves living in the home, not just visiting someone else’s home.

Most real estate agents are convinced that staging is worth the hassle and you can stage to meet all budgets. But remember, if you list with me, your home staging is FREE!!!!!

If you have any questions about current market conditions, mortgage rates, want a free market evaluation done on your home, or if you just want to find out about how to take advantage of my free home staging service, please call me at 905-220-9198 or send me an email at sean.kavanagh@century21.ca. Also, please visit my comprehensive real estate resource centre at www.seansells.ca.

Sean Kavanagh

Category: Home Staging / Sellers

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